Brannock device
/bɹænʌk/ /dɪvaɪs/
1. [noun] designed in 1927, The Brannock Device® foot-measuring device is a must in all retail footwear stores. Our device's measuring accuracy, quality construction, and simple, yet completely functional, design is what has made genuine Brannock measuring devices the standard in the footwear industry
Source: https://brannock.com/
Frequently Asked Questions
How does the Brannock device enhance the shoe buying experience in retail stores?
The device offers a precise measurement of foot dimensions – length, width, and arch – enabling customers to select footwear that fits consistently and comfortably, reducing guesswork in retail sizing.
Why is the accuracy of the Brannock device valuable for both retailers and shoppers?
Accurate measurements provided by this time-tested tool help maintain a standardized sizing system. This consistency gives shoppers confidence in the fit of shoes, ultimately promoting customer satisfaction and trust in the store’s sizing practices.